Applying Textures for RWMaterial in 3ds Max

I decided to begin my experience with shape creation by making a simple rock, to which, I wish to apply a texture. I have selected RW Material from the list in the mapping browser and have applied the texdiff shader and the texture image to the RW Material that you see in the photo. Yet, for some unknown reason, I cannot apply the texture to the object. Although I am quite new to this, I believe I have followed all the instructions in the Developer Documents to create a scenery object in 3ds Max.
The following is a link to a screenshot of the 3ds Max User Interface that I have reached so far. Please have a look and see what I am missing here. I ought to be able to click the button to assign the selected material to the object, refresh it in the viewport, and see a textured rock. Yet the rock still shows up grey. Where might I have gone wrong?
https://1drv.ms/i/s!Am_QWgQp3sf0gcR9DyN690KpY8C0xA
The following is a link to a screenshot of the 3ds Max User Interface that I have reached so far. Please have a look and see what I am missing here. I ought to be able to click the button to assign the selected material to the object, refresh it in the viewport, and see a textured rock. Yet the rock still shows up grey. Where might I have gone wrong?
https://1drv.ms/i/s!Am_QWgQp3sf0gcR9DyN690KpY8C0xA